5 Modern Logos You Didn’t Know Have a Hidden Meaning (PART I)


1. Amazon

Your initial thought when looking at the Amazon logo might be that the arrow looks like a smiley face, meaning Amazon is there to make its customers happy. Well, notice that the arrow is pointing from the a to the z; representing the fact that Amazon provides a variety of items for sale, literally from A to Z. 


2. FedEx

The FedEx logo is a creative one! At first glance all you can really notice are the two different colors, but if you look closely you can see an arrow is created between the spaces of the letter ‘E’ and ‘X’, representing the company’s forward-thinking ways and outlook towards the future.


3. Apple

If you guessed that the Apple logo has to do with the creation story of Adam and Eve, then you guessed correctly. It represents the forbidden fruit from the “Tree of Knowledge”


4. IBM

IBM’s logo has a hidden message for the whole world hidden in the Big Blue logo that represents it’s company. The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality.


5. Adidas

Ever notice that Adidas’ symbol looks like a mountain? Well, that’s exactly what it’s supposed to mean. The three stripes, which was part of the original logo in 1967, never really meant anything. It was just supposed to be unique. In the ’90s, though, they slanted the stripes so that it would represent a mountain, which stands for the obstacles people need to overcome.



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